Marcus Luer is the Group CEO of TSA (Total Sports Asia) Asia’s leading global sports marketing agency and Executive Chairman at SportsFix. JC: As a leader of many different sports companies, please tell us what your favorite sports is and which sports star is your idol. Marcus Luer: As a spectator and fan I love…
Category: Interview
The Growth of European Football Rights in Asia
The panel at Sportel Asia 2018 looked into the growth of European football rights in Asia and the challenges rights holders are set to face in the market. Speaking on the panel were: Robert Klein, CEO, Bundesliga Internaional Chris Guinness, SVP, head of Asia-Pacific, IMG Media Marcus Luer, Group CEO, TSA Group
Can European Football Rights Remain Ascendant in Asia Market as Local Leagues Rises and PayTV Subs Fall?
The future of European football rights was the focus of a panel discussion at Sportel Asia this week and it’s clear that there are a number of factors that will impact the next round of rights. The question is will the rights deals top the last round of deals or are they due for a…
TSA Brokers Global Partnership Between Aladdin Group and Manchester United
TSA is proud to broker the global partnership deal between Manchester United and Aladdin Group, the owner and operator of the world’s first dedicated premium quality products and Halalan Toyyiban focused e-marketplace. As part of the partnership, Aladdin Group will work with Manchester United to generate brand awareness and compelling engagement projects with the club’s…
The Future of Sports in Supporting Development in Malaysia – The CEO’s
Merdeka Award Roundtable – Playing the game: The future of sports in supporting development in Malaysia.
FORUM: SPARTAN RACE (5 OGOS 2015)
Interview with Joe De Sena (Founder Reebok Spartan Race) & Marcus Luer (CEO of Total Sports Asia) on the Spartan Race which takes place on October 10, 2015.
Malaysian Fanbase Draws Big Clubs to Asia
July 24, 2015 (Kuala Lumpur) – Marcus Luer, Group CEO and founder of marketing agency Total Sports Asia, says that Malaysia’s huge football fanbase is the biggest draw for foreign teams coming to the country. He also tells Bloomberg TV Malaysia’s Han Tan that sponsorship commitments mean more teams are enjoying lucrative trips to Asia.
BBC World News 2015 – Short Interview of Marcus Luer – TSA
Mariko Oi from BBC News interview Marcus Luer, CEO and Founder of Total Sports Asia (TSA) during Singapore SEA Games 2015.
Marcus Luer, Founder & CEO of Total Sports Asia
I first met Marcus when I owned a Sports Events company in Thailand. He came out and spent a few days at one of our Yacht Regattas. It is awesome to see the business he has built up and I look forward to seeing what events he will be working with next. What’s your story?…